Art History Studies
STRATEGIES FOR PROMOTING ART AS A CULTURAL PRODUCT IN BULGARIA
Hristina Bobokova
The article examines the popularization of art as a mechanism for its public legitimization in the conditions of the contemporary market environment. The role of museum institutions, economic dimensions and cultural policies in Bulgaria are analyzed. Through qualitative research with in-depth interviews with experts, artists and cultural managers, the main challenges, trends and opportunities facing Bulgarian art, as well as measures to increase the effectiveness of cultural management, have
been identified.
Keywords: culture, cultural policies, Bulgarian cultural product, promotion, Bulgarian art